Forget SEO. Welcome to the World of Generative Engine Optimization

WIREDTuesday, October 21, 2025 at 4:00:00 PM
PositiveTechnology
Forget SEO. Welcome to the World of Generative Engine Optimization
This holiday season is set to see a surge in shoppers turning to chatbots for their purchasing decisions, marking a shift towards Generative Engine Optimization (GEO). This trend is significant as it highlights the growing reliance on AI technology to enhance the shopping experience, making it easier for consumers to find what they need during the busy holiday period.
— Curated by the World Pulse Now AI Editorial System

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