More than half of people use captions when they watch TV - here's why

ZDNetTuesday, October 7, 2025 at 3:27:04 PM
PositiveTechnology
A recent study reveals that over half of viewers now prefer using captions while watching TV, highlighting a significant generational divide. Adults under 45 are notably more inclined to use captions compared to their older counterparts. This trend not only enhances accessibility for those with hearing difficulties but also caters to younger audiences who often multitask while watching. Understanding this shift is crucial for content creators and broadcasters as they adapt to changing viewer preferences.
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