The running brand growing 35% with almost zero name recognition in the US is outpacing HOKA and On

T3Thursday, October 30, 2025 at 6:00:00 AM
PositiveTechnology
The running brand growing 35% with almost zero name recognition in the US is outpacing HOKA and On
Altra, a running shoe brand under VF Corporation, is experiencing remarkable growth of 35% despite having minimal name recognition in the U.S. This surge is significant as it outpaces well-known competitors like HOKA and On. Altra's success highlights a shift in consumer preferences towards brands that prioritize comfort and performance, making it a noteworthy player in the competitive running market.
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