Golden retriever boyfriends and ick lists: gen Z’s dating rules are making them ‘constantly disappointed’

The GuardianWednesday, October 1, 2025 at 12:00:24 PM
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Golden retriever boyfriends and ick lists: gen Z’s dating rules are making them ‘constantly disappointed’
Gen Z's approach to dating is increasingly influenced by viral trends and online advice, leading to a culture of disappointment. Young people like Lea Veloso are creating extensive 'ick' lists, which detail behaviors that instantly turn them off potential partners. This trend reflects a shift in dating norms, where individuals are reducing romantic prospects to checklists, often resulting in unrealistic expectations and a lack of genuine connection. As these lists grow, it raises questions about the impact of social media on relationships and whether this new dating culture is fostering deeper connections or simply leading to more frustration.
— Curated by the World Pulse Now AI Editorial System

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