Ditch ‘shrink it and pink it’ women’s trainer design, say experts

The GuardianTuesday, October 14, 2025 at 10:30:06 PM
Ditch ‘shrink it and pink it’ women’s trainer design, say experts
Experts are calling for a significant change in the design of women's running shoes, moving away from the outdated 'shrink it and pink it' approach. A recent study of female runners in Canada reveals that traditional footwear often fails to meet the unique needs of women, who have different anatomical requirements than men. This shift in focus is crucial as it could lead to better injury prevention, enhanced comfort, and improved performance for female athletes, ultimately transforming the sports footwear industry.
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