Perky Maxwell House viral ad takes on housing crisis as ‘Maxwell Apartment’
PositiveWorld Affairs

Maxwell House, a historic coffee brand, has cleverly tapped into the ongoing housing crisis with its viral marketing campaign, rebranding itself as 'Maxwell Apartment Coffee'. This initiative highlights the stark reality that many Americans find housing unaffordable, while also offering a humorous twist by providing a 12-month lease of pre-ground coffee for under $40. This campaign not only showcases the brand's creativity but also resonates with consumers facing economic challenges, making it a relevant and engaging conversation starter.
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