‘The novelty will wear off’: Labour hopes publicity will be Farage’s downfall

The GuardianWednesday, October 29, 2025 at 8:36:53 PM
‘The novelty will wear off’: Labour hopes publicity will be Farage’s downfall
Labour is concerned about the rising influence of Nigel Farage and Reform UK, especially after Farage's summer media dominance. With Labour strategists determined to regain control of the public narrative, they fear that voters may become disillusioned with Farage's approach. This situation is crucial as it highlights the ongoing struggle for political relevance and the need for Labour to effectively counteract the narratives set by their opponents.
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