Makers of lift used by Louvre thieves reveal tongue-in-cheek advert
PositiveWorld Affairs

The makers of the furniture lift that gained notoriety after being used by thieves at the Louvre have embraced the unexpected fame with a humorous advertisement. They clarified that the lift is 'certainly not intended for burglaries,' showcasing a light-hearted approach to a serious incident. This clever marketing move not only highlights their product but also turns a negative event into a positive conversation starter, demonstrating how brands can adapt and find opportunity in unusual circumstances.
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