Equity threatens mass direct action over use of actors’ images in AI content

The GuardianMonday, October 13, 2025 at 3:21:47 PM
Equity threatens mass direct action over use of actors’ images in AI content
The performing arts union Equity is raising serious concerns over the unauthorized use of its members' images and voices in AI-generated content. With an increasing number of complaints from its members about copyright infringements and misuse of personal data, Equity is now threatening mass direct action against tech and entertainment companies. This situation highlights the urgent need for clear regulations around the use of personal likenesses in the rapidly evolving AI landscape, as it directly impacts the rights and livelihoods of performers.
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