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No plucking way: Stella McCartney pioneers plant-based fashion feathers

The Guardian•Wednesday, October 1, 2025 at 10:35:56 AM
PositiveWorld Affairs
No plucking way: Stella McCartney pioneers plant-based fashion feathers
Stella McCartney is making waves in the fashion industry with her innovative use of 'fevvers', a plant-based alternative to traditional feathers, showcased at Paris Fashion Week. This groundbreaking material, derived from grass grown on her farm, not only offers a cruelty-free option but also challenges the norms of luxury fashion. McCartney's commitment to sustainability is not just about aesthetics; it's a bold statement on the future of fashion, encouraging others to rethink their materials and practices.
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