‘Quiet as a whisper’: German firm launches ad campaign after lift used in Louvre heist

The GuardianThursday, October 23, 2025 at 2:20:13 PM
‘Quiet as a whisper’: German firm  launches ad campaign after lift used in Louvre heist
Böcker, a family-run German company, has cleverly turned a recent Paris robbery at the Louvre into a marketing opportunity. After their furniture lift was used in the heist, they launched a tongue-in-cheek ad campaign with the tagline 'When you need to move fast.' This not only highlights their product but also capitalizes on the publicity surrounding the event, showcasing their ability to adapt and innovate in challenging situations.
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