K-pop diplomacy goes full throttle as South Korea hosts APEC summit

France 24Friday, October 31, 2025 at 3:18:59 PM
K-pop diplomacy goes full throttle as South Korea hosts APEC summit
K-pop diplomacy is making waves as RM, the leader of BTS, recently became the first K-pop idol to deliver a keynote address at the APEC CEO summit in South Korea. His call for global leaders to support culture and embrace diversity highlights the growing influence of K-pop on the world stage. This event follows the band's previous appearance at the UN General Assembly, showcasing how South Korea is leveraging its cultural exports to enhance its soft power and foster international cooperation.
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