88% of crypto airdrops flop, here’s how to break the curse

CointelegraphMonday, October 20, 2025 at 6:22:52 AM
88% of crypto airdrops flop, here’s how to break the curse
In the world of cryptocurrency, a staggering 88% of airdrops fail to deliver value, raising concerns among investors and enthusiasts alike. Jackson Denka, the CEO of Azura, suggests that while airdrops may soon be overshadowed by IPOs, there could be strategies to revitalize them. This discussion is crucial as it highlights the challenges and potential solutions in the evolving crypto landscape, impacting how new projects engage with their communities and attract investment.
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88% of crypto airdrops flop, here’s how to break the curse
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In a recent discussion, Jackson Denka, the CEO of Azura, highlighted that a staggering 88% of crypto airdrops fail to deliver value, suggesting that they may soon be overshadowed by IPOs. This insight is crucial for investors and developers in the crypto space, as it raises questions about the effectiveness of airdrops as a marketing strategy and encourages a reevaluation of how these initiatives can be improved to benefit both projects and users.
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