How Taylor Swift Hacked the Business of Record Sales

Dow Jones Arts & CultureTuesday, October 14, 2025 at 12:00:00 AM
How Taylor Swift Hacked the Business of Record Sales
Taylor Swift has made headlines by selling over four million albums in just one week with her latest release, 'Life of a Showgirl.' This impressive feat was achieved through a clever strategy of offering 38 different variations of the album, showcasing her innovative approach to music sales. This not only highlights her influence in the music industry but also sets a new standard for how artists can engage fans and maximize sales.
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