Cracker Barrel menu adds gut-busting apology after logo fiasco

TheStreetMonday, October 27, 2025 at 10:03:00 PM
Cracker Barrel menu adds gut-busting apology after logo fiasco
Cracker Barrel has faced backlash from its customers after unveiling a new logo that omitted the beloved Uncle Herschel character, leading many to label the brand as 'woke.' In response to the outrage, the chain has decided to revert to its traditional logo, which resonates more with its loyal customer base. This situation highlights the delicate balance brands must maintain between modernizing their image and honoring their heritage, as customer sentiment can significantly impact a company's reputation and sales.
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