Rossi Ralenkotter, Who Redefined How Las Vegas Sold Itself to Tourists, Dies at 78

Rossi Ralenkotter, a pivotal figure in Las Vegas tourism, has passed away at the age of 78. He was instrumental in reshaping the city's image, famously introducing the slogan 'What Happens Here, Stays Here.' This phrase not only became synonymous with Las Vegas but also played a significant role in attracting millions of visitors, making the city a global tourism powerhouse. His innovative marketing strategies and leadership have left a lasting impact on the hospitality industry, ensuring that Las Vegas remains a top destination for travelers.