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Scopley COO Eunice Lee on Making Games for Fandoms

Bloomberg•Thursday, October 9, 2025 at 8:28:39 PM
PositiveFinancial Markets
Scopley COO Eunice Lee on Making Games for Fandoms
Scopely's COO Eunice Lee recently shared insights on the gaming industry's growth during an interview with Bloomberg Businessweek. The company made headlines by acquiring the popular game Pokémon GO for a staggering $3.5 billion, highlighting its ambition to build a robust portfolio of successful titles. This move is significant as it reflects the ongoing consolidation in the gaming space and the increasing popularity of video games, which is projected to be a $178 billion industry. Lee's comments underscore the importance of creating games that resonate with fandoms, which could shape the future of gaming.
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