Puma to cut 900 jobs by end-2026 as new CEO resets strategy
NegativeFinancial Markets

Puma has announced plans to cut 900 jobs by the end of 2026 as part of a strategic reset under its new CEO. This decision reflects the company's need to streamline operations and adapt to changing market conditions. While such measures are often necessary for long-term sustainability, they also highlight the challenges faced by the brand in a competitive landscape, impacting employees and the overall workforce morale.
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