Satya Nadella’s Plan To Take On TikTok With Xbox Makes No Sense

Forbes•Wednesday, October 29, 2025 at 1:13:06 PM

Satya Nadella's recent strategy to tackle Xbox's challenges by competing with TikTok seems misguided. While he aims to capture the attention of younger audiences who favor short-form content, this approach may overlook the core gaming experience that Xbox is known for. This matters because it highlights a potential misalignment between Microsoft's gaming division and the evolving preferences of gamers, raising concerns about the future direction of Xbox.

— Curated by the World Pulse Now AI Editorial System

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