Rethinking Customer Loyalty In A Brand-Agnostic World

ForbesTuesday, October 14, 2025 at 1:27:16 PM
Rethinking Customer Loyalty In A Brand-Agnostic World
As Gen Z and evolving values redefine the retail landscape, traditional brands are finding it challenging to maintain customer loyalty. Today's consumers prioritize price, transparency, and a sense of community over brand allegiance. This shift is significant as it highlights the changing dynamics of consumer behavior and the need for brands to adapt to stay relevant in a competitive market.
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