‘Creators are the new Hollywood’: YouTubers take on the big studios

Financial TimesFriday, October 3, 2025 at 4:00:20 AM
‘Creators are the new Hollywood’: YouTubers take on the big studios
In a groundbreaking shift, content creators are challenging traditional media giants by bringing a Silicon Valley-style disruption to Hollywood. This trend highlights the growing influence of YouTubers and other digital creators, who are redefining entertainment and storytelling. Their ability to connect with audiences directly is reshaping the industry, making it crucial for established studios to adapt or risk being left behind.
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