Can Ferrari Persuade the Superrich to Buy an EV Sports Car That Won’t Rev?

The Wall Street Journal•Thursday, October 9, 2025 at 9:05:00 AM

Ferrari is embarking on an exciting journey to create a battery-powered sports car that aims to redefine the standards for electric vehicles in the luxury market. This project is significant as it not only showcases Ferrari's commitment to innovation but also seeks to attract the superrich who may be hesitant about electric cars. By focusing on aesthetics, sound, and performance, Ferrari hopes to persuade affluent buyers that an electric sports car can deliver the thrill they expect, potentially setting a new benchmark in the industry.

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