Ex-TikTok execs land funding for social commerce start-up Unbox
PositiveFinancial Markets

Former TikTok executives have successfully secured funding for their new social commerce start-up, Unbox. This development is significant as it highlights the growing trend of integrating social media with e-commerce, potentially reshaping how consumers shop online. With their experience from TikTok, the founders aim to leverage social interactions to enhance the shopping experience, making it more engaging and personalized.
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