OpenAI debuts new ChatGPT 'buy' button and open source Agentic Commerce Protocol

VentureBeatMonday, September 29, 2025 at 5:21:00 PM
PositiveTechnology
OpenAI debuts new ChatGPT 'buy' button and open source Agentic Commerce Protocol
OpenAI has launched a new 'buy' button for ChatGPT, in collaboration with Stripe, allowing users to make purchases directly through the chatbot. This innovative feature, called Instant Checkout, is set to enhance the online shopping experience for the 700 million weekly active users of ChatGPT. By integrating e-commerce capabilities into the chatbot, OpenAI is not only streamlining the purchasing process but also positioning itself at the forefront of the evolving landscape of digital commerce.
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