This new AI technique creates ‘digital twin’ consumers, and it could kill the traditional survey industry

VentureBeat•Monday, October 13, 2025 at 1:00:00 PM

A groundbreaking research paper reveals a new AI technique that can accurately simulate human consumer behavior, potentially transforming the market research industry. This innovation could lead to the creation of synthetic consumers, offering businesses a more efficient way to gather insights without traditional surveys. As the industry evolves, this method promises to save time and resources while providing valuable data, making it a significant development for marketers and researchers alike.

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