'GenAI is no longer a future consideration' - marketing teams ecstatic about AI as a paltry 7% of CMOs in a research say they don't see an ROI
PositiveTechnology

The recent surge in GenAI adoption has left marketing teams thrilled, as a staggering 93% of CMOs report seeing a return on investment. This shift highlights the growing confidence in AI technologies, despite some lingering concerns about sustainability and ethical practices. The positive sentiment around GenAI indicates a transformative moment for marketing strategies, making it essential for businesses to adapt and leverage these advancements for future success.
— Curated by the World Pulse Now AI Editorial System