Why VideoAmp Thinks It Can Bust Nielsen’s TV Ratings Monopoly

ForbesThursday, October 30, 2025 at 10:30:00 AM
Why VideoAmp Thinks It Can Bust Nielsen’s TV Ratings Monopoly
VideoAmp is challenging Nielsen's long-standing dominance in TV ratings, raising important questions about the accuracy and relevance of traditional metrics in an evolving media landscape. With $60 billion in television advertising at stake, this shift could lead to more innovative and precise ways to measure viewership, benefiting advertisers and networks alike.
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