ITN and Magnite launch first local linear TV private marketplace
PositiveFinancial Markets

ITN and Magnite have teamed up to launch the first local linear TV private marketplace, a significant development in the advertising landscape. This new platform allows advertisers to buy local TV inventory more efficiently, which is crucial as businesses seek to reach targeted audiences in their communities. By streamlining the process, this initiative not only enhances the effectiveness of local advertising but also supports the growth of local broadcasters.
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